Cool Holdings Provides Corporate Update

MIAMI, December 2, 2019 – Cool Holdings, Inc. (OTCQB: AWSM) (the “Company” or “Cool
Holdings”), the parent company of Simply Mac, Inc., the largest Apple Premier Partner in the U.S., provided a corporate update today regarding its recent accomplishments and its future plans. Having
recently completed the acquisition of Simply Mac, the Company has a target to achieve positive EBITDA and restructure its balance sheet in 2020.


Reinier Voigt, President and Chief Executive Officer of Cool Holdings, commented: “We believe that the key to getting our Company profitable was provided to us on September 25, 2019 when we completed the acquisition of Simply Mac. Owning the largest Apple Premier Partner in the U.S. provides us with a superb platform upon which to build and transform our Company. Not unexpectedly, when Interbrand, the global brand consulting firm, recently published its 2019 ranking of top brands, Apple ranked #1 for the 7 th consecutive year. Simply Mac has been a Premier Partner since 2006 and we continue to believe in the longevity of Apple as a company and its constant innovation and roadmap of future products.” Continuing, Mr. Voigt noted: “With this ‘key’ now in our possession, we still have a lot of work to do to unlock Simply Mac’s potential. Some of that work includes continual improvements in product purchasing, especially for third party accessories, and avoiding the pitfalls of having excess inventories which hampers working capital, margins and administrative management. We will endeavor to properly stock our stores with inventory at the peak seasonal sales periods. Improving our inventory turns and cash-to-cash cycle will be important to achieving profitability, especially in a constrained capital environment. Simply Mac is one of the top providers of service for Apple products in the U.S. and we need to leverage that. Service is a category that generates our highest gross margins and we have plans to open smaller footprint stores that focus almost entirely on this offering. In fiscal 2018, Simply Mac reported $90.2 million in sales. With that level of sales, for every 1% improvement in gross margin and/or operating profit margin we are able to achieve, we could add approximately $900,000 to the bottom line.

Additionally, we will work with our current debt holders to deleverage our balance sheet and add more permanent capital to our Company, as well as seek new equity for growth.”

The Executive Team
Cool Holdings is led by Reinier Voigt, who was appointed in June 2019 as a Director and the Company’s
President and Chief Executive Officer. Prior to that, he served as Chief Operating Officer since December 2016. From May 2015 until August 2016, Mr. Voigt was President and Chief Operating
Officer of TEReI International, a merchant bank focused on debt and equity opportunities in the small to mid-cap markets in North and South America, and from September 2006 until April 2015 he was the Chief Operation Officer of Facey Telecom. Mr. Voigt has more than twenty years of experience in business operations which includes a focus on profit and loss optimization, strategic planning, finance and financial reporting.


The Company’s Chief Financial Officer is Vernon A. LoForti, who was appointed to that position in June 2019. Prior to that, he served the Company as its Vice President and Secretary, beginning after the merger with Cooltech Holding in March 2018. Mr. LoForti previously served as the Chief Financial Officer of InfoSonics from July 2010 through the date of the merger. Prior to InfoSonics, Mr. LoForti served as CEO of Overland Storage, Inc., a global supplier of data protection appliances, where he worked for 14 years and led the company’s initial public offering as its CFO. Beginning his career in public accounting with Price Waterhouse in Los Angeles, Mr. LoForti has thirty-five years of experience as a financial executive with U.S. publicly-held companies.

Key to the management team of Simply Mac is Howard Young, Vice President of Sales and Operations. Mr. Young has over 19 years of sales and operations management experience, and is continually focused on revenue and margin generation, cost savings and process improvements, while ensuring Simply Mac maintains best in class customer service and strong relationships with Apple. Prior to joining the company in 2011, Mr. Young worked for almost 4 years for Apple as a store leader, and prior to that was
in management positions at Best Buy and Pottery Barn.

Store Base
After the opening on November 16, 2019 of the newest Simply Mac store in Louisville, Kentucky, Cool Holdings currently operates a total of 58 Apple retail stores under its 2 brands: Simply Mac and OneClick. Located primarily in smaller cities close to a university where Apple has no presence, Simply Mac is an important provider of Apple authorized service in the U.S. There are 42 Simply Mac stores located in 18 states in the U.S. as follows:

The 16 OneClick stores are located as follows: 7 in the Dominican Republic, 6 in Argentina and 3 inFlorida.


Immediate Store-Level Focus Cool
Holdings immediate focus will be on the following areas of store operations and performance:

  • Florida OneClick Store Rebranding. Beginning in 2020, the Company plans to rebrand the 3 OneClick stores in Florida as Simply Mac stores in order to consolidate all U.S. locations under the strength of the Simply Mac brand name.
  • Capitalize on the synergies between OneClick and Simply Mac. The Company has already begun the process of cross pollinating the strengths of the two brands. Simply Mac stores generate superior margins by selling Certified Preowned (“CPO”) Apple products and their own brand of extended warranty called “Simple Care.” The Company’s OneClick stores are now beginning to offer these products. One Click did a better job at product management of third-party accessories in terms of a better portfolio of products and better pricing as it took advantage of direct relationships with manufacturers. This strength is now being implemented at Simply Mac, who previously relied primarily on purchasing accessories only from its distribution suppliers.
  • Maximize Simply Mac’s strength in repair service. Simply Mac is a market leader in warranty repair and service of Apple products. It intends to identify markets and locations where it can open smaller footprint locations focused almost entirely on service. Such locations would have lower labor, operating and occupancy costs, as well as only minimal inventory or product display levels. This would translate into significantly higher operating profit margins.
  • Examine SKUs sold in each store. The 80/20 rule is usually in effect in that 20% of retail SKUs
    generate 80% of gross profit. This is especially true in third party accessories. The Company is
    focusing on buying smarter and managing inventory better to avoid excess inventory and write-
    downs, increase inventory turns and minimizing working capital needs. The Company’s business
    is very seasonal with peak sales periods occurring around holidays periods throughout the year, consistent with consumer electronic buying patterns. Consequently, the Company is working to
    ensure its stores are properly stocked during those periods to maximize ROI.
  • Strive to provide superior customer service. Adopting Simply Mac’s founding vision, Cool Holdings will strive to be one of America’s Premier Technology Retailers. Superior customer service is critical to making this a reality, and it is a metric that Apple monitors closely. The Company will strive to continue to hire the best people, train them properly and provide them with the right incentives to be successful. Then, as stated in our Simply Mac pledge, “we must
    take great care of our customers, or someone else will.”
  • Evaluate under-performing stores to improve overall profitability. The Company monitors the performance of each and every retail store on a daily basis against the prior year and budget. Management works to promptly identify underperforming stores, isolate reasons for
    underperformance, assess management and staffing, find ways to increase sales and/or reduce operating costs and consider relocation where necessary.

Partnership with Torque Esports
On October 29, 2019, Cool Holdings signed a 3-year agreement with Torque Esports Corp., formerly Millennial Esports Corp. (TSX VENTURE: GAME, OTCQB: MLLLF) (“Torque”). This partnership is designed to drive more traffic to all the Simply Mac stores. Under the agreement, Simply Mac is now the named sponsor and sole and exclusive supplier of Apple products for “America’s Fastest Gamer” events produced by Ideas & Cars. Commenting on the partnership, Darren Cox, Torque President and CEO, stated: “We were thrilled to be working with Simply Mac to not only showcase their brand to the millions of television viewers who watch the documentary series of World’s Fastest Gamer around the world, but also to use the incredible tools from Apple they provide to us to actually create the series content. At Torque, we’re not only using Apple MacBook Pros and iMacs to create the documentary
series, but we also used the iPhone 11 Pro to shoot our social media content produced throughout he

On October 29, 2019, Cool Holdings signed a 3-year agreement with Torque Esports Corp., formerly Millennial Esports Corp. (TSX VENTURE: GAME, OTCQB: MLLLF) (“Torque”). This partnership is designed to drive more traffic to all the Simply Mac stores. Under the agreement, Simply Mac is now the named sponsor and sole and exclusive supplier of Apple products for “America’s Fastest Gamer” events produced by Ideas & Cars. Commenting on the partnership, Darren Cox, Torque President and CEO, stated: “We were thrilled to be working with Simply Mac to not only showcase their brand to the millions of television viewers who watch the documentary series of World’s Fastest Gamer around the world, but also to use the incredible tools from Apple they provide to us to actually create the series content. At Torque, we’re not only using Apple MacBook Pros and iMacs to create the documentary
series, but we also used the iPhone 11 Pro to shoot our social media content produced throughout the CaliforniaDreamin finals tour.”

Recapitalization Efforts
At September 30, 2019, Cool Holdings had negative shareholders’ equity of $11.5 million and $24.2 million principal amount of debt, including $7.9 million owed to GameStop Corp. (“GameStop”) in connection with the Simply Mac purchase. In late October, the Company made an offer to holders of the $16.3 million of promissory and convertible notes, excluding GameStop, to convert those notes into shares of our common stock. Holders of just over 50% of the notes with an aggregate principal value of $8.3 million elected to convert. The Company continues to work with its debtholders to manage the remaining outstanding balances while seeking short-term working capital funding to execute its strategy as noted above.

About Cool Holdings, Inc.
Cool Holdings is a Miami-based company currently comprised of Simply Mac and OneClick, two chains of retail stores and an authorized reseller under the Apple Premier Partner, APR (Apple Premium Reseller) and AAR MB (Apple Authorized Reseller Mono-Brand) programs and Cooltech Distribution, an authorized distributor to the OneClick stores and other resellers of Apple products and other high-profile consumer electronic brands.  Additional information can be found on its website at www.coolholdings.com.


Forward-looking and cautionary statements
Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements, including those related to our target
to achieve positive EBITDA and restructure our balance sheet by the fourth quarter of 2020, our ability to improve the gross margin and operating margin of Simply Mac stores, future expansion of Simply Mac stores, our ability to improve inventory turns, hire the best people, provide superior customer service and evaluate under-performing stores to improve profitability, involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements.

There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties, including Apple. A list and description of various risk factors related to Cool Holdings, Inc. can be found and reviewed in the Company’s Annual Report on Form 10-K for the year ended December 31, 2018 and the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2019, both of which can be accessed under the Company’s profile at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances
after the date of this release, except as required by law.


All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.


Contact:
Vernon A. LoForti, CFO
vern.loforti@infosonics.com
858-373-1675

kentucky

Cool Holdings Announces the Opening of its Newest Simply Mac Store in Louisville, Kentucky

Cool Holdings, Inc. (the “Company” or “Cool Holdings”) announced the grand opening of its new Simply Mac retail store in Louisville, Kentucky.  The opening of this official Apple Premier Partner Store further expands Simply Mac’s footprint across the U.S.  The 1,640 square foot store, located at 3702 Lexington Road, will offer the entire suite of Apple products, as well as third party accessories and Simply Mac’s signature service and warranty repairs on all product categories by our trained team of Apple-certified technicians.  Simply Mac also offers customer financing and extended warranty coverage on all Apple products.

Simply Mac, Inc

Simply Mac, Inc., Apple’s Largest Premier Partner, Announces $3.15 million Partnership with World’s Fastest Gamer

Cool Holdings, Inc. today announced that they have entered into a partnership valued at $3.15 million between Simply Mac, Inc. (“Simply Mac”), a wholly-owned subsidiary of Cool, and Ideas & Cars Ltd. (Ideas & Cars”) a wholly-owned subsidiary of Torque. 

Cool Holdings Regains Compliance with Nasdaq Rule 5605 Board Composition Requirements

Today announced that on June 10, 2019 it received notification from the NASDAQ Stock Market indicating that, as a result of the Company’s June 6, 2019 appointment of two new independent directors, the Company has regained compliance with NASDAQ Listing Rules 5605(b)(1), 5605(c)(2) and 5605(d)(2) related to the independent director, audit committee and compensation committee requirements of its board of directors.

Cool Holdings Announces Board Additions and Management Restructuring

Cool Holdings, Inc. today announced that it has completed a restructuring of its Board of Directors and senior management team. The Company appointed two new independent directors to its Board: Kevin Taylor, age 50, who will serve as Chairman of the Board, and Vince E. Virga, age 48.

Cool Holdings to Buy Simply Mac from GameStop As It Executes Expansion Plans

Will Become the Largest Apple Premium Partner in the U.S.

MIAMI, May 9, 2019 – Cool Holdings, Inc. (NASDAQ: AWSM) (“Cool Holdings” or the “Company”) today announced that it has entered into a definitive agreement to purchase all of the outstanding capital stock of Simply Mac, Inc. (“Simply Mac”) from its parent company GameStop Corp. (NYSE: GME) (“GameStop”).  Simply Mac, based in Salt Lake City, Utah, is the largest Apple Premier Partner in the United States, and operates 43 stores in 18 states. Consideration for the purchase will be based in part on the value of inventories and other working capital at the date of closing.  The transaction is expected to close by early August, 2019.

“This transaction enables us to advance our growth strategy in the Americas as we move aggressively to reach our goal of 200 stores,” said Mauricio Diaz, CEO and executive chairman of Cool Holdings’ board of directors.  “Upon closing, we will have 59 stores with 46 in the U.S., 6 in Argentina and 7 in the Dominican Republic, and a clear focus on North America, including potential opportunities in Canada.  We are excited to work with the Simply Mac team, because we each bring synergistic strengths to the table that we believe will improve the operating efficiency and profitability of the combined company.  We believe our direct relationships with third-party accessory manufacturers can help strengthen Simply Mac’s product offerings and gross margins.  Simply Mac’s focus on Apple authorized service and smaller market locations could help us further expand our U.S. presence and improve our existing store efficiencies and product-services mix.”

No financial advisors were involved in this transaction from either party.  Dorsey & Whitney LLP is acting as legal counsel to Cool Holdings and Holland & Hart LLP is acting as legal counsel to GameStop.

About Cool Holdings, Inc.

Cool Holdings is a Miami-based company focused on premium retail brands.  It is currently comprised of OneClick®, a chain of retail stores and an authorized reseller under the Apple® Premier Partner, APR (Apple® Premium Reseller) and AAR MB (Apple® Authorized Reseller Mono-Brand) programs and Cooltech Distribution, an authorized distributor to the OneClick® stores and other resellers of Apple® products and other high-profile consumer electronic brands.  Additional information can be found on its website at www.coolholdings.com.

Forward-looking and cautionary statements

Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements, including those related to synergies with Simply Mac, increases in sales, gross margin and profitability, expansion of our stores in various geographic regions, and continuation of our license agreements with Apple®, involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties, such as Apple®. These factors include, but are not limited to, risks arising from prevailing market conditions and the impact of general economic industry or political conditions in the United States or globally. A list and description of these and other risk factors can be found in the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, which can be reviewed at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release.

Apple® is the registered trademark of Apple Inc.

Contact:

Vernon A. LoForti
vern.loforti@infosonics.com
858-373-1675

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Cool Holdings, Inc. Plans Continued Expansion

MIAMI, September 18, 2018 – Cool Holdings, Inc. (NASDAQ: AWSM) announced plans to continue the expansion of both its Apple® Boutique stores under the OneClick® brand and its Cooltech Distribution business. Over the course of the last year, the Company has acquired or opened 4 OneClick® stores in Florida, 6 stores in Argentina and 7 stores in the Dominican Republic.

Felipe Rezk, Chief Sales and Marketing Officer of Cool Holdings, Inc. stated: “We plan to grow our OneClick® footprint through a combination of both organic growth with the development and construction of our own stores and acquisition of strategic Apple® retailers across the Americas. Our plan is to aggressively grow our store footprint from 17 stores today to approximately 200 stores by 2021, provided we can arrange the proper funding. Contemporaneously, we plan to grow sales at our Cooltech Distribution unit. Cooltech Distribution serves as both an internal supply partner to all our OneClick® stores, as well as a supplier to other Apple® and big box retailers. Cooltech maintains direct sourcing relationships with accessory manufacturers such as Bose, Belkin, Clik, EVE, JBL, Klipsch, Moshi, Sonos, Speck, Tech 21, Thule, Transcend and Zagg-Mophie, amongst others. Growing both our retail footprint and our distribution business will enable us to leverage our resources, grow sales and increase profitability.”

About Cool Holdings, Inc.

Cool Holdings is a Miami-based company focused on premium retail brands. It is currently comprised of OneClick®, a chain of retail stores and an authorized reseller under the Apple® Premier Partner, APR (Apple® Premium Reseller) and AAR MB (Apple® Authorized Reseller Mono-Brand) programs; Cooltech Distribution, an authorized distributor to the OneClick® stores and other resellers of Apple® products and other high-profile consumer electronic brands; and verykool®, a brand of wireless handsets, tablets and related products the Company sells to carriers, distributors and retailers in Latin America. Additional information can be found on its website at www.coolholdings.com.

Forward-looking and cautionary statements

Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements, including those related to expansion of our stores in various geographic regions, increases in sales and profitability, acquisitions and continuation of our license agreements with Apple®, involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties, such as Apple®. These factors include, but are not limited to, risks arising from prevailing market conditions and the impact of general economic industry or political conditions in the United States or globally. A list and description of these and other risk factors can be found in the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, which can be reviewed at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

Contact:

Vernon A. LoForti

vern.loforti@infosonics.com

858-373-1675

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Cool Holdings, Inc. Announces the New Lineup of iPhones Coming to its OneClick Stores

Expected U.S. iPhone Launch Date: October 15, 2018

Miami, September 17, 2018 – Cool Holdings, Inc. (NASDAQ:AWSM) announced today that it is preparing its OneClick® Apple boutique retail stores for the anticipated customer demand following the announcement last week by Apple® of the new iPhone lineup. The Company expects that its U.S. stores will launch the OneClick® stores new iPhone XS, iPhone XS Max and iPhone XR on or about October 15, 2018. This includes the four OneClick® stores in Florida located in Sawgrass Mills, Dolphin Mall, Orlando International Premium Outlet Mall and Wynwood. Availability at its stores in Argentina and the Dominic Republic will be announced shortly. The Company also announced that it will reduce the prices of all previous iPhone models by up to $100.

“Our goal is to make available to our customers the latest Apple products as soon as they are announced, both in our OneClick® stores and online,” said Felipe Rezk, Chief Sales and Marketing Officer of Cool Holdings Inc. “We will also offer the latest accessories for the new iPhones, including cases, cables, adapters, speakers and external batteries, among others.”

About Cool Holdings, Inc.

Cool Holdings is a Miami-based company focused on premium retail brands. It is currently comprised of OneClick®, a chain of retail stores and an authorized reseller under the Apple® Premier Partner, APR (Apple® Premium Reseller) and AAR MB (Apple® Authorized Reseller Mono-Brand) programs; Cooltech Distribution, an authorized distributor to the OneClick® stores and other resellers of Apple® products and other high-profile consumer electronic brands; and verykool®, a brand of wireless handsets, tablets and related products the Company sells to carriers, distributors and retailers in Latin America. Additional information can be found on its website at www.coolholdings.com.

Forward-looking and cautionary statements

Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements, including those related to anticipated customer demand, increases in sales and performance at our retail stores and our license agreements with Apple®, involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties, such as Apple®. These factors include, but are not limited to, risks arising from prevailing market conditions and the impact of general economic industry or political conditions in the United States or globally. A list and description of these and other risk factors can be found in the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, which can be reviewed at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

Contact:

Vernon A. LoForti

vern.loforti@infosonics.com

858-373-1675

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Cool Holdings, Inc. Highlights Its New OneClick Apple Premium Reseller (“APR”) Store, The First Ever in The Dominican Republic

MIAMI, September 17, 2018 – Cool Holdings, Inc. (NASDAQ: AWSM) highlighted its new Flagship OneClick® store in Agora Mall in Santo Domingo. Recently acquired as part of a 7-store chain, the Agora Mall store with 1,590 square feet is the largest Apple® authorized reseller retail location in the Dominican Republic. Designed as an extension of the Apple® brand experience and Apple’s focus to improve its Latin American growth strategy, the store is located in a heavy traffic zone in the mall. Apple® Premium Reseller (“APR”) is the larger of the two Apple® store formats and OneClick is proud to have the first one in the Dominican Republic. Traffic at the store has grown to over 4,000 people per week and sales continue to rise.

Felipe Rezk, Chief Sales and Marketing Officer of Cool Holdings, Inc. stated: “We are extremely proud of this new Flagship store, and have aggressive goals to grow store sales to the level of APR stores in larger countries such as Chile, Argentina and Colombia. The OneClick® Agora Mall store is the embodiment of the APR Apple® experience. We believe our staff is among the finest in the country, and customers are able to experience first-hand the entire product portfolio from Apple® and third-party accessory manufacturers such as Bose, Speck, Belkin and Clik, among others.”

About Cool Holdings, Inc.

Cool Holdings is a Miami-based company focused on premium retail brands. It is currently comprised of OneClick®, a chain of retail stores and an authorized reseller under the Apple® Premier Partner, APR (Apple® Premium Reseller) and AAR MB (Apple® Authorized Reseller Mono-Brand) programs; Cooltech Distribution, an authorized distributor to the OneClick® stores and other resellers of Apple® products and other high-profile consumer electronic brands; and verykool®, a brand of wireless handsets, tablets and related products the Company sells to carriers, distributors and retailers in Latin America. Additional information can be found on its website at www.coolholdings.com.

Forward-looking and cautionary statements

Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements, including those related to increases in sales and performance at our retail stores and our license agreements with Apple®, involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties, such as Apple®. These factors include, but are not limited to, risks arising from prevailing market conditions and the impact of general economic industry or political conditions in the United States or globally. A list and description of these and other risk factors can be found in the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, which can be reviewed at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

Contact:

Vernon A. LoForti vern.loforti@infosonics.com 858-373-1675

Cool Holdings, Inc. Announces Another Opening of Its OneClick Apple Boutique Stores in Orlando, Florida

The Opening of this Official Apple® Premier Partner Store Further Expands OneClick’s Relations with Simon Property Group.  The Home of the 17th OneClick Store is Orlando’s Most Trafficked Mall with Over 17 Million Annual Visitors

MIAMIAug. 28, 2018 /PRNewswire/ — Cool Holdings, Inc. (NASDAQ : AWSM ) announces the grand opening of its new Apple® OneClick® retail store in the Orlando International Premium Outlet Mall.  The 1,500 square foot location will be an Apple® Premier Partner store and will offer the entire suite of Apple® products, as well as third party accessories complementing the customer experience.  The store will provide service repairs to all product categories with a trained team of Apple-certified technicians.

Commenting on the new opening, Felipe Rezk, Chief Sales and Marketing Officer of Cool Holdings, Inc. stated: “We are extremely excited about the opening of this store in Central Florida, and, specifically, in the Orlando International Premium Outlet Mall that has over 17 million visitors each year.  We are expanding our relation with Simon Property Group, one of the most important mall operators in the country.  The new store brings our number of U.S. stores to four in Florida, including the two Miami stores located at Dolphin Mall and the Wynwood Art District, and our flagship store in Sawgrass Mills in Sunrise.  We are in the process of a full renovation of our Dolphin Mall store and we anticipate the new concept will be ready around the Christmas season.  We are very proud of our team of sales professionals, as well as our Apple-certified technicians, who are dedicated to providing each customer with the ultimate customer experience at all our stores. OneClick is committed to expand its footprint in North America.”

The Company’s 17 OneClick® retail stores are now comprised of 7 stores in the Dominican Republic, 6 stores in Argentina and 4 stores in the United States.

About Cool Holdings, Inc.

Cool Holdings is a Miami-based company focused on premium retail brands.  It is currently comprised of OneClick®, a chain of retail stores and an authorized reseller under the Apple® Premier Partner, APR (Apple® Premium Reseller) and AAR MB (Apple® Authorized Reseller Mono-Brand) programs; Cooltech Distribution, an authorized distributor to the OneClick®  stores and other resellers of Apple® products and other high-profile consumer electronic brands; and verykool®,  a brand of wireless handsets, tablets and related products the Company sells to carriers, distributors and retailers in Latin America. Additional information can be found on its website at www.coolholdings.com.

About Orlando International Premium Outlets

Orlando International Premium Outlets is Florida’s largest outlet shopping destination spanning over 773,586 square feet and welcoming more than 17 million visitors annually. Located in the heart of Orlando’s booming hospitality industry, the center is only 5 minutes from Universal Orlando Resort and 10 miles from Walt Disney World Resort. Visitors and locals will enjoy an array of more than 180 outlet designer and name-brand outlet stores including adidas, Calvin KleinKarl LagerfeldTory Burch, Polo Ralph Lauren, Tommy HilfigerSteve MaddenSalvatore Ferragamo, Michael Kors, Coach, kate spade New York, Saks Fifth Avenue Off 5th, St. John Outlet, Ted Baker London, Forever 21, Nike, Under Armour, Victoria’s Secret (only outlet in market), Havaianas and Guess. In addition, Orlando International Premium Outlets offers 20 distinct dining options including Vinito Ristorante, a full-service Italian restaurant. Dining selections cater to wide variety of tastes including international flavors from Brazil and Latin America.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.