Cool Holdings, Inc. Announces Acquisition of Apple Boutique Store Retail Chain in the Dominican Republic

Expands OneClick Chain to 16 Stores

MIAMI, August 20, 2018 – Cool Holdings, Inc. (NASDAQ: AWSM) today announced that it has expanded its Apple® partnership by completing the acquisition of a chain of seven OneClick® retail stores in the Dominican Republic. OneClick® is a certified Apple® partner and authorized reseller of Apple® products and other high-profile accessory brands. The acquisition resulted from the exercise of an Option Agreement negotiated as part of the Merger with Cooltech Holding Corp. (“Cooltech”) which closed March 12, 2018. As outlined in the Option Agreement, as amended, consideration for the option exercise consists of $4.3 million plus 625,077 shares of Cool Holdings common stock issuable to the shareholders of Cooltech at the time of the Merger. The $4.3 million of cash consideration consists of $3.7 million of cash previously advanced to the seller, the repayment obligation of which was cancelled, and the assumption by Cool Holdings of $600,000 of debt, which is due in installments in October 2018 and April 2019. All of the common stock issuable in connection with the option exercise will be “restricted securities,” as defined in Rule 144(a)(3), promulgated under the Securities Act of 1933.

Commenting on the acquisition, Mauricio Diaz, Chief Executive Officer of Cool Holdings, stated: “The acquisition of the Dominican Republic stores has been contemplated for some time, and we are pleased to finally complete the transaction. This now brings our total store count to 16, including the 7 new stores in the Dominican Republic, our 6 stores in Argentina and 3 stores in Florida. OneClick in the Dominican Republic has the first ever APR (Apple® Premium reseller) as its flagship store in Agora Mall in Santo Domingo. In addition, Galeria 360 in Santo Domingo and Blue Mall in Punta Cana have undergone a thorough remodeling process to become the first AAR (Apple® Authorized Reseller Monobrand) stores in the Dominican Republic. The remaining 4 stores (Blue Mall, Sambil and Piantini in Santo Domingo, and Santiago de los Caballeros) will be remodeled in the upcoming months. Through this acquisition we expect to leverage our resources, expertise and management talent to grow our revenue base as we work to drive our Company to profitability.”

The Company notes that following the issuance of the shares of common stock under the transaction, it will have 7,086,743 common shares outstanding. The Company further notes that it erroneously stated its outstanding share capital in a previous press release dated August 16, 2018, which this press release corrects.

About Cool Holdings, Inc.

Cool Holdings is a Miami-based company focused on premium retail brands. It is currently comprised of OneClick®, a chain of retail stores and an authorized reseller under the Apple® Premier Partner, APR (Apple® Premium Reseller) and AAR MB (Apple® Authorized Reseller Mono-Brand) programs; Cooltech Distribution, an authorized distributor to the OneClick® stores and other resellers of Apple® products and other high-profile consumer electronic brands; and verykool®, a brand of wireless handsets, tablets and related products the Company sells to carriers, distributors and retailers in Latin America. Additional information can be found on its website at www.coolholdings.com.

Forward-looking and cautionary statements

Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements, including those related to expansion of our stores in various geographic regions, optimization of inventory levels, increases in sales and profitability, deleveraging our balance sheet, acquisitions, and continuation of our license agreements with Apple®, involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties, such as Apple®. These factors include, but are not limited to, risks arising from prevailing market conditions and the impact of general economic industry or political conditions in the United States or globally. A list and description of these and other risk factors can be found in the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, which can be reviewed at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

Contact:

Vernon A. LoForti vern.loforti@infosonics.com 858-373-1675

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Cool Holdings, Inc. Announces Completion of $11.4 Million Debt Exchange

MIAMI, August 16, 2018 – Cool Holdings, Inc. (NASDAQ: AWSM) today announced that it has completed an exchange of $11.4 million of outstanding debt and related accrued interest into approximately 3,110,000 units at a price of $3.68 per unit. Each unit was comprised of (i) one share of common stock or 0% Series A Preferred stock of the Company and (ii) a warrant to purchase one share of common stock of the Company with an exercise price of $3.56 per share. The warrants are exercisable beginning six months after issuance and expire three years from the date of issuance. Each share of preferred stock is convertible into common stock on a one-for-one basis. The exchange of units for outstanding debt and related accrued interest was made in reliance on the exemption from the registration requirements of the Securities Act of 1933, as amended (the “Act”), provided by Section 3(a)(9) of the Act., and all of the securities issued in the transaction are “restricted securities.,” as defined in Rule 144(a)(3), promulgated under the Act. Following the transaction, the Company now has 7,202,284 common shares outstanding.

Commenting on the exchange, Mauricio Diaz, Chief Executive Officer of Cool Holdings stated: “We are pleased to complete this transaction that significantly enhances our capital structure, eliminates future debt service requirements and significantly improves our balance sheet. We are now moving forward with our plans to grow our chain of OneClick retail stores into new geographic regions and raise additional working capital to fuel sales growth.”

About Cool Holdings, Inc.

Cool Holdings is a Miami-based company focused on premium retail brands. It is currently comprised of OneClick®, a chain of retail stores and an authorized reseller under the Apple® Premier Partner, APR (Apple® Premium Reseller) and AAR MB (Apple® Authorized Reseller Mono-Brand) programs; Cooltech Distribution, an authorized distributor to the OneClick® stores and other resellers of Apple® products and other high-profile consumer electronic brands; and verykool®, a brand of wireless handsets, tablets and related products the Company sells to carriers, distributors and retailers in Latin America. Additional information can be found on its website at www.coolholdings.com.

Forward-looking and cautionary statements

Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements, including those related to expansion of our stores in various geographic regions, optimization of inventory levels, increases in sales and profitability, deleveraging our balance sheet, acquisitions, and continuation of our license agreements with Apple®, involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties, such as Apple®. These factors include, but are not limited to, risks arising from prevailing market conditions and the impact of general economic industry or political conditions in the United States or globally. A list and description of these and other risk factors can be found in the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, which can be reviewed at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

Contact:

Vernon A. LoForti vern.loforti@infosonics.com 858-373-1675

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Cool Holdings, Inc. Announces Ticker Symbol Change to “AWSM”

MIAMI, July 9, 2018 – Cool Holdings, Inc. (NASDAQ: IFON) today announced that its ticker symbol on the Nasdaq Capital Market will change to “AWSM” from “IFON.”  Trading under the new ticker symbol will begin at market opening on Wednesday, July 11, 2018.

“In conjunction with our recently announced name change, and in line with our expanding corporate strategy, a fresh symbol is an important step to represent the new corporate ideologies of Cool Holdings,” said Mauricio Diaz, the Company’s Chief Executive Officer.  “We are intensely focused on execution of our strategy and building value for our shareholders.”

No action is needed from the Company’s current shareholders relative to the ticker symbol change.  The common stock will continue to be listed on Nasdaq and the CUSIP number will remain unchanged as 21640C105.

About Cool Holdings, Inc.

Cool Holdings is a Miami-based company focused on premium retail brands.  It is currently comprised of OneClick®, a chain of retail stores and an authorized reseller under the Apple® Premier Partner, APR (Apple® Premium Reseller) and AAR MB (Apple® Authorized Reseller Mono-Brand) programs; Cooltech Distribution, an authorized distributor to the OneClick®  stores and other resellers of Apple® products and other high-profile consumer electronic brands; and verykool®,  a brand of wireless handsets, tablets and related products the Company sells to carriers, distributors and retailers in Latin America. Additional information can be found on its website at www.coolholdings.com.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

 

Contact:                                                                                                   

Vernon A. LoForti
vern.loforti@infosonics.com
858-373-1675

 

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InfoSonics Announces Strategic Name Change to Cool Holdings, Inc.

“Focus on Profitable Growth of Premium Retail Brands”

MIAMI, June 14, 2018 /PRNewswire/ — InfoSonics Corporation (NASDAQ: IFON) today announced that it has changed its name to Cool Holdings, Inc. (the “Company”), effective today.  The Company’s stock symbol remains unchanged at this time, but the name change resulted in a new CUSIP number (21640C 105) for the Company’s common stock offered on the Nasdaq Capital Market.  The Company intends to soon launch a new corporate website at www.coolholdings.com, which will include a new investor relations section containing stock information, corporate governance information and other materials of interest to investors.

“The name change to Cool Holdings represents a shift and diversification of our strategy,” said Andy DeFrancesco, Chairman of the Board.  “Effective today our focus is to continue the expansion of our strong partnership with Apple®, one of the world’s largest and most iconic brands, and to exploit additional investment and acquisition opportunities of minority and majority interests in other premium retail brands to accelerate profitable growth.”

“We will continue expanding the retail footprint of our OneClick® branded stores to become the largest authorized reseller of Apple® products and services in the Americas.  Cool Holdings will fully leverage the experience and successful track record of our board of directors and strategic investors, who have been involved in other premium brands such as Cold Stone Creamery, Pinkberry Frozen Yogurt, Blimpie Subs, Taco Time, Jamba Juice and Aphria MMJ.  We believe that our team’s global network, retail operational experience, ability to acquire prime retail locations and storefronts, coupled with our marketing and execution ability and commitment to success will translate to profitable growth of our Company, and ultimately to handsome returns to our shareholders.”

About Cool Holdings, Inc.

Cool Holdings is a Miami-based company focusing on premium retail brands.  It is currently comprised of OneClick®, a chain of retail stores and an authorized reseller under the Apple® Premier Partner, APR (Apple® Premium Reseller) and AAR MB (Apple® Authorized Reseller Mono-Brand) programs; CoolTech Distribution, an authorized distributor to the OneClick®  stores and other resellers of Apple® products and other high-profile consumer electronic brands; and verykool®,  a brand of wireless handsets, tablets and related products the Company sells to carriers, distributors and retailers in Latin America. Additional information can be found on its websites at www.infosonics.comwww.cooltech.co/site/www.oneclickstore.com and www.verykool.net.

Forward-looking and cautionary statements
Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements, including those related to acquisition of premium retail brand operations, expansion of our OneClick® retail store base, continuation of our license agreements with Apple®, comparisons to other successful retail operations, reliance upon the expertise of others and achievement of profitable growth, involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties, such as Apple®. These factors include, but are not limited to, risks arising from prevailing market conditions and the impact of general economic industry or political conditions in the United States or globally. A list and description of these and other risk factors can be found in the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, which can be reviewed at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.

SOURCE InfoSonics Corporation; Cool Holdings, Inc.

Related Links

http://www.coolholdings.com
http://www.infosonics.com

 

InfoSonics Announces $3.7 Million Public Offering

Funding to Continue its Apple® Premier Partner Store Expansion under the OneClick® Brand

MIAMIJune 6, 2018 /PRNewswire/ — InfoSonics Corporation (“InfoSonics” or the “Company”) (NASDAQ: IFON) today announced that it has closed a public offering of securities to new and existing investors wherein it raised aggregate proceeds of approximately $3.7 million.  The Company sold approximately 1,183,000 units at an offering price of $3.14per unit.  Each unit was comprised of (i) one share of common stock or 0% Series A Preferred stock of the Company and (ii) and a warrant to purchase one share of common stock of the Company with an exercise price of $3.02 per share. The warrants are exercisable beginning six months after issuance and expire three years from the date of issuance.  Each share of preferred stock is convertible into common stock on a one-for-one basis.

The offer and sale of the shares of common stock and shares underlying the convertible preferred stock were offered pursuant to a shelf registration statement on Form S-3 (File No. 333-204469), which was declared effective by the United States Securities and Exchange Commission (“SEC”) on June 5, 2015. The convertible preferred stock, the warrants and shares issuable upon exercise of the warrants were offered in a concurrent private placement pursuant to an exemption from the registration requirements of Section 5 of the Securities Act contained in Section 4(a)(2) thereof and Regulation D promulgated thereunder.

Commenting on the fundraising, Mauricio Diaz, Chief Executive Officer of InfoSonics stated: “We intend to use the proceeds from this offering to fund the growth of our OneClick® retail stores, primarily for inventory and other working capital.  After our merger with Cooltech Holdings Corp. on March 12, 2018, we are now working to optimize inventory levels at our existing stores to increase sales and profitability.  We currently operate 3 stores in Miami, Florida, with a 4th store under construction in Orlando and plans for expansion into other Florida markets.  In Argentina we currently operate 6 stores, including our newest store opened in Buenos Aires, with plans to open 7 new stores across Argentina in the next year.”

Commenting further, Diaz added: “Apple® has announced a focus on expansion in Latin America, and we are working with Apple® to be an integral part of that expansion.  In addition, upon Apple®‘s approval, we hope to expand into other U.S. markets, as well as into Canada in the next year.  We are working now to deleverage our balance sheet to position ourselves for growth both organically and through acquisition, with a focus on our longer-term goal to become the largest authorized reseller of Apple® products and services in the Americas.”

 

About InfoSonics Corporation

InfoSonics is a Miami-based company comprised of OneClick®, a chain of retail stores and an authorized reseller under the Apple® Premier Partner, APR (Apple® Premium Reseller) and AAR MB (Apple® Authorized Reseller Mono-Brand) programs; Icon Networks, an authorized distributor to the OneClick®  stores and other resellers of Apple® products and other high-profile consumer electronic brands; and verykool®,  a brand of wireless handsets, tablets and related products the Company sells to carriers, distributors and retailers in Latin America. Additional information can be found on its websites at www.infosonics.comwww.cooltech.co/site/,  www.oneclickstore.com and www.verykool.net.

Forward-looking and cautionary statements

Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements, including those related to expansion of our stores in various geographic regions, optimization of inventory levels, increases in sales and profitability, deleveraging our balance sheet, acquisitions, and continuation of our license agreements with Apple®, involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties, such as Apple®. These factors include, but are not limited to, risks arising from prevailing market conditions and the impact of general economic industry or political conditions in the United States or globally. A list and description of these and other risk factors can be found in the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, which can be reviewed at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release.

Apple® is the registered trademark of Apple Inc.

InfoSonics and Cooltech Announce Merger Closing

MIAMIMarch 12, 2018 /PRNewswire/ — InfoSonics Corporation (“InfoSonics” or the “Company”) (NASDAQ: IFON) and Cooltech Holding Corp. (“Cooltech”) today announced the successful completion of the merger of the companies effective March 12, 2018.  Cooltech is now a wholly-owned subsidiary of InfoSonics and the Company’s common stock will continue to trade on the NASDAQ Capital Market under the stock ticker symbol “IFON.”

Pursuant to the merger agreement, Cooltech shareholders received 1,874,769 InfoSonics shares consisting of 1,241,000 common shares and 633,769 shares of the Company’s 0% Series A Convertible Preferred Stock (“Preferred Stock”) to those Cooltech shareholders who, as a result of receiving common stock, would own in excess of 4.99% of the Company’s common stock after the merger, in exchange for each share of the Cooltech’s capital stock outstanding immediately prior to the merger.

In addition, in accordance with the terms of a Securities Purchase Agreement, dated as of August 3, 2017 between the Company and certain accredited investors, the Company issued an aggregate of 175,000 shares of common stock and 175,000 warrants to purchase 175,000 shares of common stock in exchange for an aggregate of $1.75 million in cash.

InfoSonics now has approximately 2,726,000 shares outstanding, which includes 633,769 shares underlying Preferred Stock.

“Today marks a significant milestone in the histories of both InfoSonics and Cooltech,” said Mauricio Diaz, President and CEO of InfoSonics.  “We are extremely excited to complete the merger and move forward to execute our strategy as an Apple licensed partner to grow our retail footprint under our OneClick branded stores.  We are one of a limited number of partners under the Apple Premium Reseller and Apple Authorized Reseller Mono-Brand programs in Latin America and the United States, and hope to expand into other countries in the near future.  In addition, we want to take advantage of the synergies between our distribution business and verykool®, and provide all InfoSonics shareholders with the opportunity for growth to maximize the value of our Company.”

About Infosonics Corporation

InfoSonics is a Miami-based company comprised of OneClick International, LLC and OneClick License LLC, a chain of retail stores and an Apple authorized reseller under the Apple Premier Partner, APR (Apple Premium Reseller) and AAR MB (Apple Authorized Reseller Mono-Brand) programs; Icon Networks, LLC, an authorized distributor to the OneClick stores and other resellers of Apple products and other high-profile consumer electronic brands; and a provider of wireless handsets, tablets and related products to carriers, distributors and retailers in Latin America under the verykool®  brand. Additional information can be found on its websites at www.infosonics.comwww.cooltech.co/site/www.oneclickstore.com and www.verykool.net.

No offer or solicitation

Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements. These factors include, but are not limited to, risks arising from prevailing market conditions and the impact of general economic industry or political conditions in the United States or globally. A list and description of these and other risk factors can be found in the Company’s most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K filed with the Securities and Exchange Commission, as well as the Proxy/Registration Statement on Form S-4/A, filed with the Securities and Exchange Commission on February 9, 2018, which can be reviewed at www.sec.gov. We make no representation or warranty that the information contained herein is complete and accurate, and we have no duty to correct or update any information contained herein.

Reference: CISION PR Newswire. Ir a nota…

 

InfoSonics Sets Record Date and Special Stockholder Meeting Date Regarding Proposed Merger with Cooltech

SAN DIEGOFeb. 12, 2018 /PRNewswire/ — InfoSonics Corporation (“InfoSonics” or the “Company”) (NASDAQ: IFON) announced today that it has set the record and meeting dates for a special meeting of its stockholders to vote on matters related to the proposed merger with Cooltech Holding Corp. (“Cooltech”).  In addition, the Company announced that the registration statement filed on Form S-4 with the Securities and Exchange Commission (“SEC”), as amended, was declared effective on February 12, 2018.

The special meeting will be held at 10:00 am Pacific Time on Wednesday, March 7, 2018, at the offices of Perkins Coie LLP located at 11988 El Camino Real, Suite 350, San Diego, California 92130.  InfoSonics stockholders of record as of the close of business on February 5, 2018 are entitled to receive notice of, and to vote at, the special meeting.

InfoSonics’ Board of Directors unanimously recommends that the Company’s shareholders vote “FOR” the merger proposal and related transactions and approval of the other voting matters included in the Proxy Statement/Prospectus.  If approved by InfoSonics’ shareholders, the merger transaction will become effective upon the satisfaction of all other closing conditions set forth in the merger agreement, which the Company expects to occur shortly following the meeting.

About Infosonics Corporation

InfoSonics is a San Diego-based manufacturer and provider of wireless handsets, tablets and related products to carriers, distributors and retailers in Latin America under the verykool®brand.  The company is committed to delivering quality products with innovative designs that appeal to consumers and offer exceptional value.  Additional information can be found on our corporate website at www.infosonics.com and www.verykool.net.

No offer or solicitation

This document does not constitute an offer to sell or the solicitation of an offer to buy any securities or a solicitation of any vote or approval nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended.

Additional Information and Where To Find It

The merger with Cooltech will be submitted to the stockholders of the Company for their consideration. The Company filed with the SEC a Registration Statement on Form S-4 that included a proxy statement/prospectus of the Company, which Registration Statement was declared effective on February 12, 2018.  INVESTORS AND SECURITY HOLDERS OF THE COMPANY ARE URGED TO READ THE PROXY STATEMENT/PROSPECTUS AND ANY OTHER RELEVANT DOCUMENTS THAT HAVE OR WILL BE FILED WITH THE SEC CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE PROPOSED TRANSACTION. You may obtain copies of all documents filed with the SEC regarding this transaction, free of charge, at the SEC’s website (www.sec.gov). In addition, investors and stockholders will be able to obtain free copies of the proxy statement/prospectus and other documents filed with the SEC by InfoSonics free of charge by directing a request to Vernon A. LoForti, Vice President and Chief Financial Officer, InfoSonics Corporation, 4435 Eastgate Mall, Suite 320, San Diego, CA  92121, vern.loforti@infosonics.com; Phone: 858‑373-1675.

Participants in the Solicitation

The Company, Cooltech, and certain of their respective directors, executive officers and other members of management and employees, under SEC rules may be deemed to be participants in the solicitation of proxies from Company stockholders in connection with the proposed transaction. Information regarding the interests of the persons who may, under the rules of the SEC, be deemed participants in the solicitation of Company stockholders in connection with the proposed transaction will be set forth in the proxy statement/prospectus when it is filed with the SEC. You can find more detailed information about the Company’s executive officers and directors in its Annual Report on Form 10-K, filed with the SEC on March 10, 2017 and amended on April 27, 2017.

 

Reference: CISION PR Newswire. Ir a nota…

OneClick presenta sus tiendas oficiales de Apple

Una inversión inicial de 8 millones de dólares permitió que la firma lance sus primeros locales en el país; qué ofrece el primer gran reseller de la manzana que llega a Argentina y cómo busca revolucionar la experiencia de sus clientes

La compañía OneClick llegó a Argentina para ser la cara visible de Apple en el país. Con la apertura de sus tres primeros locales en Palermo Soho (CABA), Shopping Alto Rosario (Rosario) y en el Centro Comercial DOT (CABA) y otro planificado para fin de año en Córdoba, la compañía se presenta como el Apple Premium Reseller (APR) más importante de la región.

La inauguración tuvo lugar en el local de Honduras 4875 el último jueves en el que las celebrities más tec dieron el presente: Charly Alberti,Julieta Cardinali,Dolores y Tomás Fonzi, y Esteban Lamothe, entre otros.

Con una inversión inicial de ocho millones de dólares, pero una proyección de 32 millones y 40 tiendas distribuidas por todo el país en los próximos cuatro años, esta compañía trajo los principales productos de Apple con el objetivo de revolucionar la experiencia del cliente. “Este es el primer paso de toda una estrategia para estar presentes en todo el territorio nacional”, afirma Mariano Turinetto, Country Manager de OneClick Argentina.

iPhones de última generación, MacBooks Pro, iMacs, iPads y AirPods, así como también toda la cadena de accesorios propios de la firma como de sus aliados estratégicos como Zagg, Mophie, Belkin y Speck están presentes en las tiendas para que los curiosos y fanáticos puedan acercarse a probar.

Financiación y service
La tienda ofrece distintas opciones de financiación, así como también servicio técnico autorizado, garantía respaldada por Apple para todos los productos, inclusive si fueron adquiridos afuera del país. Cabe destacar que el recién presentado iPhone 8 llegará a las tiendas de OneClick para navidad, acercando su lanzamiento al calendario norteamericano.

“Hay países como Argentina donde vemos una oportunidad estratégica y donde no había una presencia formal de Apple”, asegura el CEO de OneClick, Mauricio Díaz. Asimismo, el CEO afirma que “hay una expectativa muy grande por cómo está cambiando la economía en el país”.

Si bien la planificación que plantean sus responsables es a cuatro años, la estrategia de apertura de locales es bien agresiva. “Argentina es un muy buen mercado que esta subutilizado, se vende Apple, pero este formato no lo tiene nadie”, asegura el ex corredor de Fórmula 1 y Brand Ambassador de OneClick, Juan Pablo Montoya, quien agrega que “nunca hay un mal momento para hacer negocios con Apple”.

Por su parte, desde OneClick creen que tener timing para invertir en un negocio de estas características es la clave del éxito. “Hay que invertir en las transiciones de las economías, si hubiésemos esperado un año más estábamos tarde”, asevera Felipe Rezk, Chief Marketing Officer (CMO). Si bien el trabajo comenzó en 2016, este año se realizaron las primeras aperturas, anticipando un posible repunte económico del país a partir de 2018. “Si no tenés todo listo en el momento justo te podés quedar afuera”, agrega Rezk y suma que intentarán crecer “en medida que el mercado nacional lo permita”.

En cuanto a los locales en sí, Turinetto, los define como “una experiencia distinta para el usuario”, donde puede sacarse todas las dudas, probar los equipos, disfrutarlos sin restricciones, así como también asistir a capacitaciones y recibir asistencia personalizada. “Las tiendas APR son de última generación. Esto nos sirve para aclarar que no existe ninguna como las nuestras. Hay otros APRs en Argentina pero ninguna bajo el formato nuevo”, aclara.

Además, al estar completamente respaldados por la firma de la manzana, las tiendas APR deben “ser de última generación” y respetar los estándares de Apple, inclusive utilizar los mismos muebles y distribuir los dispositivos de la misma forma.

Financiación y service

La tienda ofrece distintas opciones de financiación, así como también servicio técnico autorizado, garantía respaldada por Apple para todos los productos, inclusive si fueron adquiridos afuera del país. Cabe destacar que el recién presentado iPhone 8 llegará a las tiendas de OneClick para navidad, acercando su lanzamiento al calendario norteamericano.

“Hay países como Argentina donde vemos una oportunidad estratégica y donde no había una presencia formal de Apple”, asegura el CEO de OneClick, Mauricio Díaz. Asimismo, el CEO afirma que “hay una expectativa muy grande por cómo está cambiando la economía en el país”.

Si bien la planificación que plantean sus responsables es a cuatro años, la estrategia de apertura de locales es bien agresiva. “Argentina es un muy buen mercado que esta subutilizado, se vende Apple, pero este formato no lo tiene nadie”, asegura el ex corredor de Fórmula 1 y Brand Ambassador de OneClick, Juan Pablo Montoya, quien agrega que “nunca hay un mal momento para hacer negocios con Apple”.

Por su parte, desde OneClick creen que tener timing para invertir en un negocio de estas características es la clave del éxito. “Hay que invertir en las transiciones de las economías, si hubiésemos esperado un año más estábamos tarde”, asevera Felipe Rezk, Chief Marketing Officer (CMO). Si bien el trabajo comenzó en 2016, este año se realizaron las primeras aperturas, anticipando un posible repunte económico del país a partir de 2018. “Si no tenés todo listo en el momento justo te podés quedar afuera”, agrega Rezk y suma que intentarán crecer “en medida que el mercado nacional lo permita”.

En cuanto a los locales en sí, Turinetto, los define como “una experiencia distinta para el usuario”, donde puede sacarse todas las dudas, probar los equipos, disfrutarlos sin restricciones, así como también asistir a capacitaciones y recibir asistencia personalizada. “Las tiendas APR son de última generación. Esto nos sirve para aclarar que no existe ninguna como las nuestras. Hay otros APRs en Argentina pero ninguna bajo el formato nuevo”, aclara.

Además, al estar completamente respaldados por la firma de la manzana, las tiendas APR deben “ser de última generación” y respetar los estándares de Apple, inclusive utilizar los mismos muebles y distribuir los dispositivos de la misma forma.


Reference: La Nación. Ir a nota…

 

Apple llega al país de la mano de un expiloto de Fórmula 1

La dueña de iPhone abre esta semana tres locales en la Argentina. Los lugares elegidos son el Alto Rosario Shopping, el Shopping DOT y Palermo Soho. Planean 40 locales en tres años

Hoy es el día del verdadero desembarco de Apple en la Argentina. La firma estadounidense abrirá su primer local en el país. El punto de partida es el Shopping Alto Rosario. Y llega de la mano del revendedor autorizado OneClick, con base en EE.UU., cuya principal figura es el ex piloto de Fórmula 1, el colombiano Juan Pablo Montoya.

Pero la historia no quedará ahí. Mañana será el turno de la apertura del segundo local, esta vez en Buenos Aires, que estará ubicado en el Shopping DOT. Y para culminar el primer raid, el jueves Apple llegará a Palermo Soho, que se convertirá en la tienda más grande de la marca en el país. Hay más: la proyección es contar con 40 locales en 2019.

La inversión inicial es de u$s 8 millones, mientras que el total estimado es de u$s 32 millones para los próximos tres años.

“Existen tres clases de tiendas de Apple, los Apple Store, que sólo hay tres América latina (dos en Brasil y una en México); las Apple Premium Reseller (APR), que son las que vamos a abrir en la Argentina, que son iguales a las que se pueden encontrar en Nueva York o Miami, y las tiendas AAR, que simplemente son más pequeñas”, explica Montoya, quien recibió a El Cronista en un hotel céntrico junto a sus otros dos socios de OneClick, Mauricio Díaz (CEO) y Felipe Rezk (Director Ejecutivo). “Los consumidores argentinos van a poder vivir la experiencia de Apple en el país, porque se van a sentir en una tienda de Apple, no solo en un local que vende productos de Apple”.

Además de la venta de todos los productos de Apple y accesorios de primera línea incluyendo MacBook Pro, iMac, iPhone y iPad así como también AirPods, y varios accesorios entre los que se encuentran parlantes y auriculares, OneClick ofrecerá servicio técnico autorizado y clases particulares individuales, en la que un experto muestra al cliente lo que necesita saber para utilizar al máximo Mac, iPad y iPhone.

Los ejecutivos de OneClick sostienen que la característica principal de estas clases es que se ajustan 100% a las necesidades de cada usuario. Como ejemplo, se puede ir con una lista de consultas y dudas, o armar un temario para la clase consensuada con el profesor.

La inversión inicial es de u$s 8 millones, mientras que el total estimado es de u$s 32 millones para los próximos tres años para la apertura de todas las tiendas proyectadas.

La llegada de Apple es casi un símbolo para el Gobierno. De hecho, con la administración anterior no fue posible porque la firma no fabrica en la Argentina, algo que exigía el kirchnerismo a las empresas tecnológicas.

“Hay varias cosas que posibilitaron la inversión y el desembarco. En primer lugar el Gobierno bajó los aranceles para computadoras y eso posibilitará que los precios que venderá Apple en el país estarán relativamente cerca de lo que se paga en Chile, por ejemplo”, dice Montoya. “Aunque está claro que el problema aquí es de impuestos, que encarece mucho el producto”, afirma.

Según OneClick, entre las 40 tiendas se emplearán cerca de 500 personas y por servicios de posventa prometen que los empleos indirectos se multipliquen por diez.

Reference: El cronista. Ir a nota…

 

Apple se expande en Argentina con la apertura de tres tiendas OneClick: una en Rosario

Las otras dos estarán en el shopping DOT y en el barrio de Palermo Soho.

OneClick, el reseller autorizado de Apple y con base en Estados Unidos, abrirá tres nuevos locales Apple Premium Reseller en el país, que se suman a los ya existentes. Dos de ellos estarán en la ciudad de Buenos Aires (en el shopping DOT y en el barrio de Palermo Soho), y uno en Rosario.

El store en la Cuna de la Bandera estará ubicado en Alto Rosario y reemplazará al que existía en formato de góndola, expandiéndose a los 130 metros cuadrados.

La apertura oficial tendrá lugar este martes a las 10.30.

Además de la venta de todos los productos Apple y accesorios de primera línea -incluyendo MacBook Pro, iMac, iPhone y iPad así-, OneClick ofrece servicio técnico autorizado y clases particulares individuales, en la que un experto muestra al cliente todo lo que necesita saber para obtener el mejor provecho a tu Mac, iPad y iPhone.

La característica principal de estas clases es que se ajustan 100% a las necesidades de cada usuario. Se puede ir con una lista de consultas y dudas, o armar un temario para la clase consensuada con el profesor.

El desembarco de OneClick en Argentina empezó a mediados de 2016, y su proyección es abrir 40 locales hasta 2019.

Actualmente ya cuenta con cuatro locaciones: una en Córdoba, una en Buenos Aires y dos en Rosario y da empleo a 35 personas. La inversión inicial es de US$ 8 millones, mientras que el total estimado es de US$ 32 millones para los próximos tres años.

La ambición de esta joven empresa es llegar a ubicarse entre los principales resellers de Apple en las Américas, en un plan a tres años que demanda un ascenso vertiginoso. En América Latina el reseller abrirá 240 sucursales.

Reference: Impulso negocios. Ir a nota…