Cool Holdings Reopens Simply Mac Store in Nation’s Largest Outlet Mall in Sunrise Florida

9 Stores Reopened in the last 7 Weeks

MIAMI, June 22, 2020 – Cool Holdings, Inc. (OTCQB: AWSM) (the “Company” or “Cool Holdings”), the parent company of Simply Mac, Inc., the largest Apple Premier Partner in the U.S. (“Simply Mac”), announces the reopening of its Sunrise, Florida store, which was closed temporarily as a result of the COVID-19 pandemic.

Located in the Sawgrass Mills outlet and value retail shopping destination, at 12801 W. Sunrise Blvd., Suite 243, Simply Mac is fully staffed and ready to provide customers with unparalleled shopping experiences. An experienced staff of Apple-trained experts and service professionals are available to assist with purchasing the latest Apple products as well as servicing new and previously purchased Apple desktops, laptops, iPads and more.

“We are thrilled to reopen our Simply Mac store at Sawgrass Mills, which raises our open store count to 41 out of a total of 42 stores in 19 states,” said Reinier Voigt, President and Chief Executive Officer of Cool Holdings. “Our highly qualified team is eager to re-engage with customers to answer all their product questions, explain the latest product features and functions, as well as address a full range of product service needs.”

Simply Mac is taking every precaution to ensure a safe and rewarding shopping experience. Employees working at  Sawgrass Mills will have their temperatures checked before coming in and protective equipment will be worn at all times. Additionally, the store will follow all appropriate guidelines for social distancing and conducting business.

About Cool Holdings, Inc.

Cool Holdings is a Miami-based company that is the parent of Simply Mac, a chain of retail stores and an authorized reseller under the Apple Premier Partner program of Apple products and other high-profile consumer electronic brands. Additional information can be found on its website at www.coolholdings.com and www.simplymac.com.

Forward-looking and cautionary statements

Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties. A list and description of various risk factors related to Cool Holdings, Inc. can be found and reviewed in the Company’s Annual Report on Form 10-K for the year ended December 31, 2019, which can be accessed under the Company’s profile at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release, except as required by law.

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Contact:                                                                                                                          

Vernon A. LoForti, CFO
vern.loforti@coolholdings.com

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